The decision to execute One Nation One Fertilizer by establishing a “Single Brand for Fertilizers and Logo” under the fertiliser subsidy programme known as the “Pradhanmantri Bhartiya Janurvarak Pariyojna” (PMBJP) was made public by the Ministry of Chemicals and Fertilizers. Companies are only permitted to advertise their name, brand, logo, and other pertinent product information on one-third of their bags under the new “One Nation One Fertilizer” scheme. The “Bharat” brand and Pradhanmantri Bharatiya Janurvarak Pariyojana logo will need to be displayed on the remaining two-thirds of the space. Click on the “Download PDF” option provided below to know more on-
- What is the purpose of the scheme?
- What argument does the government give for implementing this scheme?
- What are the drawbacks?